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Writtle College
Writtle College is a partner of the University of Essex and specialises in land-based subjects such as horticulture, agriculture and animal sciences. Indigo was commissioned to create a new identity to represent the College's values and appeal to its diverse audience groups. This required an extensive discovery and research programme which delivered clear observations and a creative brief that led us to create a new brand mark, positioning, tone of voice and visual language documented in a clear visual identity guidelines manual.